Car Dealers

	Car Dealerships
GO TO Home Benefits Out-sourcing Ins & Outs Commercial Vehicle Dealers Progression System Mailing Costs & Budgets Contact	Rho-anco's tele-marketing targets all buyers of new or recent used cars catering particularly for the continued drift from company car provisioning to personal ownership. The program locates buyers either through their place of work and/or their residence. It thus spans both "business" and "retail" needs. The program enables the Dealership to schedule and sustain highly pro-active contact action throughout its immediate region, both to develop new and defend existing business. Heavy reliance on traditional walk in "retail" sales in which the buyer retains the initiative must be an increasingly suspect option in the face of the removal of Group Exemption protection, reducing brand loyalty in the private sector and the increasing use of direct marketing techniques designed to intercept the business at source. Rho-anco acts more as an extension of the Dealership's in-house sales and marketing resources than as an arm's length sub-contractor. Consolidation of the database whose primary purpose is to drive tele-marketing contact action also provides a wealth of commercial intelligence. Rho-anco provides analytical and fulfillment support both for line functions such as special promotion programs or targeted car model mailshots, and for policy matters such as sales budgeting, activity loadings, training etc etc. The database management software associated with the program is complementary to any existing Dealership Management System. (DMS) The key to successful database marketing is the quality of the human contact between buyer and seller. Data handling, though important, is a secondary issue if the GIGO trap (garbage in - garbage out) is to be avoided. The cost of supply, management and updating of the "Prospect Manager" software is normally included into the operating contract. [back to home page]
Rho-anco Ltd T:01386 462 582 F:01386 462 726 E: Email