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Commercial Vehicle Dealerships

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Similar to the car dealer program Rho-anco’s commercial vehicle dealer program has the simple objective of increasing the effective hit rate of the Dealership’s sales force.

Whilst leads for immediate sales represent the cream on the milk the real cash generator lies in the underlying sustained scheduled contact with the prospect base, which promotes the Dealership, opens doors at the right time or triggers subsequent inbound enquiries, all of which leads to new then re-order flow.

Overall, successful database marketing progressively aligns sales resources and effort to the market at the rate the latter is seeking to buy.

The program targets on all likely users of commercial vehicles (over 450 business type classifications), determines their fleet requirements & servicing needs, normal methods of payment, next expected purchase window, and identifies key decision makers.

Sales Execs are armed with clean data and are presented to the Prospect in the certain knowledge that there is business to be done by a potential Customer who is expecting contact.

Equally important Sales Execs are not tied down with the necessary but essentially routine and disciplined task of data gathering, updating and management.

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Rho-anco Ltd
T:01386 462 582
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