Costs & Budgeting

Depending on supply lead-time and type of product/service involved, income flow may typically commence within 1 - 3 months and pay-back within 3 - 6 months from start up.

you will find new orders early and you’ll get better at contacting prospects at the future order times.

At start-up Clients often re-allocate a proportion of their more generalised advertising budgets.

typically motor dealerships may reduce local media advertising for an interim period and thus obtain all the benefits of database marketing at no net increase in operating cost.

Assignments are usually based on a fixed monthly charge which facilitates the Clients own budgeting and control needs whilst enabling a degree of program variation to meet seasonal or market conditions.

pilot start-up programs will normally involve total costs not exceeding £2,000 spread over a 1 - 3 month period. Rolling costs typically start from around £1,000/month.

The cost of sustaining a mature database in the long term will usually be less than 60% of the start-up phase.

as with any construction job, initial building cost are inevitably higher than the upkeep.

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