Glossary

Database marketing
By "database marketing" we mean a sharply focused refinement of generalised activities usually grouped under the umbrella name "direct marketing". It combines tele-marketing + prospect database management + sales follow-up. [back]

Tele-marketing
Outbound calling establishing current and future order intentions plus data consolidation, and scheduling. [back]

Tele-sales
Either inbound order handling or one-time outbound "blitzing" type calling. Rho-anco provides both but only as components within its more comprehensive database marketing services. [back]

Leads
A Rho-anco "lead" means that the Prospect has shown an interest in the product or service being offered and is expecting a call-back or some other form of positive action from the Client. A request for literature does NOT constitute a lead but will trigger follow up action by Rho-anco tele-marketing. [back]

Sales people
People charged with the responsibility for actively pursuing new business as distinct from order and re-order takers. [back]

Contribution
Sales revenue less the immediate cost of direct marketing. You should also make allowance for other savings on overheads or operating costs resulting from the increased efficiencies obtained. [back]

Confidentiality
All commercial data developed on behalf of the Client remains confidential to the Client. The Company further undertakes not to work for any competing organisation in the same territory for a moratorium period of 1 year beyond any termination of contract. [back]

Legal compliance
The service includes regular 28 day cycle screening of the Client database to ensure legal conformity with Telephone and Fax Preference Services which regulate cold calling or faxing activities. [back]

Rho-anco Ltd
T:01386 462 582
F:01386 462 726
E: Email