Out-sourcing

Effective database marketing draws on many skills in small quantities at high quality.

including list development, tele-marketing, data capture, programming, analysis, training and management.

It is rarely viable for any but the largest concern to establish a dedicated in-house database marketing department.

for similar reasons which justify out-sourcing specialist accountancy or advertising services. Regrettably industry is littered with brave starts which have simply run out of steam or are merely stuttering along through under-estimation of the commitments involved.

Conceptually, Rho-anco acts more as an extension of the Client’s own Sales and Marketing department rather than as an arm’s length sub-contractor.

the need for on-going advisory/analytical support means that Rho-anco does accept a large measure of responsibility for helping the Client to take maximum advantage of the techniques involved.

Rho-anco Ltd
T:01386 462 582
F:01386 462 726
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